Padma joined Sterling for the search for the ultimate hostess.

To position Sterling Vineyards as the ideal wine to open for guests, we recruited Padma Lashkmi for a national ad campaign and Facebook sweeps to search for the "ultimate hostess," vetted through weekly challeges and culminating with a final event in NY.

Responsibilities included art direction, managing photo shoot, overseeing production, working with web developers, and creating a new branding system for Sterling Vineyards.

ROLE: Lead Designer at Taylor Strategy