Dos Equis has a robust sponsorship calendar all year long, and a pragmatic but turn-key system needed to be developed.
Inspired by the Most Interesting Man In The World, we created a 'tiki sporting club' with a gilded look and feel. It provided consumers a refined atmosphere to enjoy their beers while also challenging thems with new experiences.
Execution varied accoriding to the particulars of each event, but a focus on creating brand presence and giving consumers share-worthy experiences remained.
ROLE: Creative Lead at Mirrorball