Who made the Most Interesting Man...interesting?
Well, it took a lot of us. But unlike our agency partners, my primary responsibility wasn't to simply story tell—but rather inspire new stories for our consumers to tell about themselves. Under the seemingly simple edict of "facilitate interesting experiences," I developed programs that brought the legendary spokesman's world to life down the line.
Marquee moments include taking the helm of the 360 "Masquerade" campaign; which included branding, POS design, sponsored events, and a 2200 person proprietary finale in New Orleans. Other highlights include developing the best-in-class Tough Mudder partnership, as well as a repeatable suite of music festival activations and flash sampling.
ROLE: Creative Lead at Mirrorball